MOAA
SUN CITY CENTER
CHAPTER
STRENGTHENING OUR
MEMBERSHIP
CREATING OUR
MEMBERSHIP
DEVELOPMENT PLAN
Why is membership important?
Ability to
provide charitable services and programs. The more members, the more
opportunities!
Membership Committee Responsibilities
Increasing Membership. Develop a Plan and Strategy and
Recommend a means for increasing MOAA’s membership base.
· Keeping
Membership Informed in ways in which to make prospective and current members
aware of the resources, services, and membership benefits.
· Welcoming
New Members. Recommending ways to acknowledge new members and to encourage
participation in MOAA activities.
· Continue
to highlight our programs and benefits
Our Challenge
·
Develop and oversee
SCC MOAA Chapter’s Recruitment Plan,
·
Create
“Ambassadors” to help execute and maintain the plan
and get the word
out about our programs and services,
·
Promote Public
Awareness,
·
Need to sell MOAA,
·
Promote Renewal
Early.
TWO COMPONENTS OF OUR EFFORTS
>Recruiting new members
> Retaining members
RECRUIT NEW MEMBERS RETAIN EXISTING MEMBERS
THREE TARGETS
OFFICERS---SURVIVING SPOUSES---FROM NATIONAL · Year around effort
· Keep existing members happy
· Begin the renewal process early
· Identify who is not attending
luncheons
· Find out why they are not attending lncheons
· Send out luncheon reminder
· Free meal on birthday month
· Arrange for their attendance
· Email
Chapter Board Meeting minutes to all members
· Recognition at luncheon for delinquents
WHY PEOPLE JOIN MOAA
To stay informed about news and developments relevant to
military officers,
·
To
support MOAA advocacy efforts,
·
To
receive MOAA publications,
·
Share
with other Veterans everywhere the common bonds of duty, honor, and service to
our nation,
·
Net
working with others,
·
Socialization
and camaraderie,
·
Receive
recognition or prestige.
MAKE JOINING MOAA EASY
· Join from anywhere, any time
of day,
· 24/7 page on our Website,
· Keep a list of all great
things our Chapter has accomplished,
· Keep a list of potential
members,
· Make membership growth our
top priority,
· Celebrate when we get a new
member
· Be persistent, don’t give up
SOME RECRUITING TIPS
·
Every
member is a recruiter,
·
Build
a new member recruiting package,
1' Identify potential new officer members,
1' Identify potential Surviving Spouses,
1' Personalized invitation letter,
1' current newsletter,
1' Need to advertise MOAA advocacy efforts,
1' Membership application,
·
New
member kit with free gift,
·
Bring
guest to luncheon,
·
Have someone welcome
members, new members and guests when they arrive,
·
Make
tri-fold and distribute in businesses,
·
Circulate
newsletter widely,
·
Website
recruiting – 24/7,
·
Connect
with local communities for possible members,
·
Should
we use a video before meeting starts?
WHAT RECRUITING TECHNIQUE WORKS BEST
Word of mouthEmail
Personal
calls
Direct
mail
Publications
Local
events
Advertising
Radio
ARTICLE VI – DUES (as of 2/12/2020)
Section 1 Annual
dues for each member shall be established by the Board of Directors based on
the Chapter’s annual budget needs and shall be approved by the Chapter’s
membership at an official Chapter meeting.
Section 2 In
conjunction with the Treasurer, the Membership Committee shall be responsible
for establishing procedures and processes for the collection of membership
annual dues. Such procedures and processes shall be approved by the Board
of Directors. Periodic changes or updates to the procedures and processes
may be made with approval of the Chapter’s president and briefed to the Board
at the next available meeting.
Section 3 Annual
dues, while payable anytime, are due January 1 of each year and may be
considered delinquent if unpaid by March unless members have made other
arrangements to pay their dues.
Section 4 Members
who do not pay their dues by1 March 1 shall no longer receive the Chapter’s
newsletter until their dues are paid in full.
Section 5 In
conjunction with the President, it shall be the responsibility of the
Membership Chairperson to recommend delinquent members for termination to the
Board of Directors.
Section 6 Members
who join during the last quarter of the year shall have their dues applied to
the following years dues.
Section 7 Any
member who has been dropped for non-payment of dues may be reinstated upon
payment of annual dues for the current year.